Refinery29

As the pop culture editor for Refinery29 Germany, I wrote and filmed daily content and features from 2016 to 2017. Being part of the German launch team was one of my favorite editorial adventures: from interviewing Apple CEO Tim Cook on Facebook Live to developing and creating Struggle Week, a thematic content week diving into the Millennial mindset. And yes, I did try to eat like a Gilmore for a full week and made a vlog about it.

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Refinery29

How I’d write this on LinkedIn

Creating, writing & editing German pop culture content for the website and social media
Overseeing freelancers
Quality assurance and proofreading
Developing & creating social media videos for the German audience
Planning editorial schedules and coverages while working closely with audience development insights

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Super nice projects I really enjoyed working on

Interviewing Apple CEO Tim Cook on Facebook Live in February 2017 — see more HERE
Developing and creating Struggle Week, a thematic content week building a journey into the Millennial mindset. Contributors explored love, feminism, racism, political engagement, and pop culture — see more HERE

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Refinery29

How I’d write this on LinkedIn

Super nice projects I really enjoyed working on

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