As news and fashion editor for ASOS Germany, I was part of an international editorial team to create a daily content destination on ASOS’ frontpage: “This just happened”.
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How I’d write this on LinkedIn
2013-2015:
- Developing an unique tone of voice for the DACH launch of ASOS’ daily news destination “This Just Happened”
- Creating, writing & editing daily news, entertainment, fashion & lifestyle content for the website & social media
- Creating, producing & hosting German YouTube series
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What made the project special
- Bringing fashion and pop culture together
- Creating, filming and editing a YouTube series in a pre-Instagram era
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